Sports finance economist and infrastructure consultant with 20 years of experience advising clubs on revenue generation, stadium development, and financial sustainability. He is an expert in broadcasting rights distribution and club valuation.
Arthur Sterling brings two decades of high-level consultancy experience in the business of sports. Holding an MBA in Sports Management, he has advised consortiums on club acquisitions and assisted governing bodies with Financial Fair Play compliance regulations. His writing focuses on the macro-economics of football, from the impact of World Cup infrastructure on local debt to the intricacies of TV revenue splits in the Premier League. Arthur combines financial rigor with a passion for sustainable club models, offering deep dives into how commercial revenue, ticket pricing strategies, and global branding efforts impact the long-term viability of historic teams.